Company offers once-in-a-lifetime chance to deserving child
Palletforce is giving a deserving child the chance to be read a bedtime story by a popular celebrity.
In an industry first Palletforce, the UK's leading palletised distribution network, is launching its own children's book with the help of Michaela Strachan who made a name for herself presenting The Really Wild Show.
To launch the book, 'No Job Too Tall', Palletforce will be attempting to break the Guinness World Record for the most adults reading to children under one roof.
It will take place inside the company's 400,000 sq ft Hub with Michaela reading to a group of lucky children.
"We thought this was a great opportunity to find a deserving child from the local community to be given a once-in-a-lifetime experience," said Palletforce Chief Executive Michael Conroy.
"Michaela is such a popular face on television that it will be a memorable moment for everyone who takes part and, hopefully, there will be enough people there to break the world record."
Palletforce is looking for a deserving child (aged between five and 10-years-old) to be part of the group of children who will have ''No Job Too Tall'' read to them by Michaela in the very place where the story is set.
It could be a child who has overcome adversity or someone who helps out in the local community, but they will need to be available for the event on November 13, between 6pm and 8.30pm.
""I'm a huge supporter of encouraging young people to read for wonderment, entertainment, excitement and fantasy," said Michaela.
"I'm really excited about breaking a reading world record. It's a really wild idea!"
Viewers will know Michaela from such programmes as BBC1's Orangutan Diaries as well as Animal Rescue Squad and Michaela's Zoo Babies on Five.
She will be reading "No Job Too Tall" which took a year to develop and features characters like Big Trousers, Woody Pallet and Phil Truck who go about their work in the central Hub unaware of the mischief being caused by some escapee zoo animals.
The book aims to engage the next generation in the future of logistics and teach children about green issues connected with the transport industry and how goods are transported around the country before arriving in our homes.
As it is a bedtime story youngsters will be able to bring their teddies and blankets, but will also be entertained by a funfair.
"At Palletforce we pride ourselves on being leaders in innovation within the industry and this is another way we are pushing the boundaries," said Michael Conroy, who stars in the story as The Big Cheese.
"It will be interesting to see the Hub filled with children rather than trucks and even more interesting to see if they make as much noise! Hopefully they will go away having enjoyed the event, but also with an environmental message that is important to Palletforce and everything that we do."