Palletforce staff are playing their part in a global initiative aimed at improving the gender balance in the workplace and beyond.
The #Balanceforbetter campaign is the flagship theme of this year’s International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women.
The year-long social media campaign will draw attention for the need for gender balance in the boardroom and among employees, as well as in government, the media, sports, and all aspects of life.
Among those taking part are women from across Palletforce’s head office operation.
They include software development manager Kate Lovatt and hub general manager Jo Duncan.
“As long as you work hard, it doesn't matter what your background is or what gender you are,” said Kate, who is in charge of the ongoing development of the company’s flagship ALLIANCE software system. “Be passionate about what you do and show that you enjoy it — that's all that matters.”
Meanwhile Jo, who is responsible for overseeing more than 100 operational and facilities staff across the Palletforce hubs, said: “Whether you are male or female, do what makes you happy and follow your dreams.
“Palletforce is a great company and I love what I do - it’s the individuals that I manage, not their gender. We are all unique in our own way and all have something we are good at, we just need to invest time in ourselves and find out what that is.”
International Women’s Day, founded in 1911, is being held on March 8.
Palletforce CEO Michael Conroy said: “This is a superb initiative, and as a company that fully embraces gender equality in the workplace we support all efforts to spread the word.”