PALLETFORCE

PALLETFORCE member White Logistics beat off competition from Apple and the BBC to win an international design award for its company rebranding.

The Pershore-based firm won Best in Show at the prestigious Design Week Awards, despite tough competition from the technology giant and the Beeb.

White Logistics also won the Identity Design category at the awards which were held on June 13.

In 2011 White Logistics, with the help of the Design Council and design agency The Allotment, underwent a radical rebrand and transformed their livery, logo, uniform and website into a bold black and white design from the previous green branding.

The Design Week award is the latest in a long line for the rebranding and came just a few days before the company celebrated its 40th anniversary with a big party for staff and families at its warehouse.

AT the age of 22 and with just a few thousand pounds from his father, David Buxton started up his own business.

That was in 1992, now 20 years later his Somerset-based transport company Willmotts DJB is an international operation and shareholder member of the UK and Europe's leading palletised distribution network, Palletforce.

A major part of the business in the beginning was delivering shopping trollies and that continues to this day.

Willmotts DJB delivers to the leading supermarkets and airlines across the UK and Europe, as well as moving paper and food into Europe, particularly Italy and France.

"I never thought we would reach the stage we are at now but our customers have shown us a lot of loyalty, some have worked with us for up to 15 years," said David, Director of Willmotts DJB.

A CHILDREN’S book created by Palletforce has been turned into a woolly jumper by keen knitter Mavis Barnes.

Mavis, 75, of Southampton, painstakingly re-created the characters from No Job Too Tall, a book created by the UK’s leading palletised distribution network to help engage children in their industry.

The book was launched with a huge event at the Palletforce Hub which was attended by Michaela Strachan and hundreds of guests who helped to set a Guinness World Record for the Most Adults Reading to Children at a Single Location.

Mavis, who has been knitting since she was at school, was challenged to test her needlework by sister Pauline Harris, a director of Harris Transport, which is a member of Palletforce.

“The jumper is amazing, she has done a brilliant job and everyone at the company absolutely loves it,” said Pauline.