Palletforce is kicking off a new phase of its long-term partnership with Burton Albion FC in a bid to boost health and wellbeing throughout the local community.
The international express distribution network has long been a supporter of the club’s charity arm, Burton Albion Community Trust (BACT), and the two organisations are stepping up their joint efforts to get Burton moving.
The special focus of the work will be on weight management and BACT’s walking football programme, which keeps over-50s active by encouraging them to carry on playing the game. Walking football – where players are not allowed to run or jog – has been shown to have great physical and mental health benefits and allows people to carry on playing the game long after they otherwise would have had to retire.
Palletforce will also work with the trust on health initiatives for its own employees and on other ways to support communities across Burton. Its media and marketing divisions will be drafted in to help promote the schemes and boost take-up.
BACT’s head of community Matt Hancock said: “We have had an amazing working partnership with Palletforce and I’m delighted that it’s not only going to continue but will be even stronger over the next year.
“Health and wellbeing has become ever more important during the pandemic and will be a key area of our work going forward, which makes Palletforce’s commitment and support more important than ever.”
This year is a special one for both organisations, with Burton-based Palletforce, which runs an award-winning international distribution network, marking 20 years of operations and BACT celebrating its 10th birthday. Their partnership is now in its seventh consecutive year.
Palletforce chief executive Michael Conroy said: “This is a great initiative by the Burton Albion Community Trust and we are delighted to once again give them our full backing and support.
“There is rightly now an increased focus on health and wellbeing issues and it is great that we can work with the trust to help both our workers and people across the community to be active and healthy.
“Palletforce has always been committed to helping support the community in which we operate and our long-term partnership with the trust has been a great success story and one we are very proud to continue.”